Zynga Ads

Tech Talks Daily

Gaming is no longer teenage boys in basements. The reality is quite different. Zynga’s audience is predominantly Millennial and Gen X women. A demographic that is often overlooked in marketing strategies. Don't be blindsided by this missed opportunity.

Listen Now

Warner Bros. and Zynga bring Wonka to Words With Friends

Zynga aims to get young Wonka fans back in the classic game.

Read article

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

From sponsoring esports tournaments to running promos with Twitch streamers, beauty brands have recognized the opportunity for marketing to die-hard gamers. Now, Maybelline is getting in on the action with a different audience in mind: the casual gamer.

Read article

Mobile Games Engage Broad Group of Consumers With Brands

Mobile games have become a key advertising platform with their power to immerse consumers in a fun digital environment that’s conducive to brand messaging. In this interview, Gabrielle speaks to the power of Zynga's ability to connect brands with consumers through the power of play to engage in a two-way conversation with both hands and eyes.

Tune In

IAB Playfronts 2025

Our presentation, "Where Gamification Closes the Gap Between Awareness and Action" emphasized the effectiveness of mobile gaming as a marketing and media platform, and showcased our in-game creative opportunities available for brands. At Zynga, we don't sell impressions, we create impact for brands and casual gaming is the ”middle of the media sandwich” and the middle matters.

Watch our Presentation

As video investment increases, mobile in-game video ads are on the rise

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games.

Read article

The advertiser’s guide to interactive entertainment in 2024

Hey marketers, fancy shaking up your premium video budgets in 2024? Look no further than mobile gaming - we explore why in this essential guide.

Read article

Innovator Insights: Zynga’s Gabrielle Heyman

Gaming is a massive industry, and offers an attractive opportunity for marketers. It can provide reach and engagement for those advertisers who see it for what it is—a powerful, effective and measurable channel—and see past the stereotypes of gamers.

Read article

Redefining the ‘Gamer’: Reaching Women via Mobile Gaming

Gaming offers brands a two way conversation that you can't get on a TV screen. Gamification (engagement) closes the gap between awareness and action. The middle matters.

Tune In

Inside Studio E: Zynga's in-house advertising agency

Gabrielle Heyman and Matt Sharpe speak with PocketGamer.biz on Studio E's decade of playable ads design, and why the format is gaining popularity

Read article

Zynga shares strategies for making in-game advertising effective

Watch now to gain insights about today’s gamers and what they expect from gaming publishers and advertisers.

Tune In

Tech Talks Daily

Gaming is no longer teenage boys in basements. The reality is quite different. Zynga’s audience is predominantly Millennial and Gen X women. A demographic that is often overlooked in marketing strategies. Don't be blindsided by this missed opportunity.

Listen Now

Warner Bros. and Zynga bring Wonka to Words With Friends

Zynga aims to get young Wonka fans back in the classic game.

Read article

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

From sponsoring esports tournaments to running promos with Twitch streamers, beauty brands have recognized the opportunity for marketing to die-hard gamers. Now, Maybelline is getting in on the action with a different audience in mind: the casual gamer.

Read article

Mobile Games Engage Broad Group of Consumers With Brands

Mobile games have become a key advertising platform with their power to immerse consumers in a fun digital environment that’s conducive to brand messaging. In this interview, Gabrielle speaks to the power of Zynga's ability to connect brands with consumers through the power of play to engage in a two-way conversation with both hands and eyes.

Tune In

IAB Playfronts 2025

Our presentation, "Where Gamification Closes the Gap Between Awareness and Action" emphasized the effectiveness of mobile gaming as a marketing and media platform, and showcased our in-game creative opportunities available for brands. At Zynga, we don't sell impressions, we create impact for brands and casual gaming is the ”middle of the media sandwich” and the middle matters.

Watch our Presentation

As video investment increases, mobile in-game video ads are on the rise

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games.

Read article

The advertiser’s guide to interactive entertainment in 2024

Hey marketers, fancy shaking up your premium video budgets in 2024? Look no further than mobile gaming - we explore why in this essential guide.

Read article

Innovator Insights: Zynga’s Gabrielle Heyman

Gaming is a massive industry, and offers an attractive opportunity for marketers. It can provide reach and engagement for those advertisers who see it for what it is—a powerful, effective and measurable channel—and see past the stereotypes of gamers.

Read article

Redefining the ‘Gamer’: Reaching Women via Mobile Gaming

Gaming offers brands a two way conversation that you can't get on a TV screen. Gamification (engagement) closes the gap between awareness and action. The middle matters.

Tune In

Inside Studio E: Zynga's in-house advertising agency

Gabrielle Heyman and Matt Sharpe speak with PocketGamer.biz on Studio E's decade of playable ads design, and why the format is gaining popularity

Read article

Zynga shares strategies for making in-game advertising effective

Watch now to gain insights about today’s gamers and what they expect from gaming publishers and advertisers.

Tune In

Tech Talks Daily

Gaming is no longer teenage boys in basements. The reality is quite different. Zynga’s audience is predominantly Millennial and Gen X women. A demographic that is often overlooked in marketing strategies. Don't be blindsided by this missed opportunity.

Listen Now

Warner Bros. and Zynga bring Wonka to Words With Friends

Zynga aims to get young Wonka fans back in the classic game.

Read article

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

From sponsoring esports tournaments to running promos with Twitch streamers, beauty brands have recognized the opportunity for marketing to die-hard gamers. Now, Maybelline is getting in on the action with a different audience in mind: the casual gamer.

Read article

Connecting

the world through

games.

We develop and publish over 150 games

we have a game for everyone

Our audiences are more receptive to ads

0%

0%

0%

With Zynga, your ads don’t just exist… they thrive

We drive impact for our brand partners

The campaign benefited from the Marketing Partnership and being a 100% video campaign:

Zynga in the press

Tech Talks Daily

Warner Bros. and Zynga bring Wonka to Words With Friends

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

Mobile Games Engage Broad Group of Consumers With Brands

IAB Playfronts 2025

As video investment increases, mobile in-game video ads are on the rise

The advertiser’s guide to interactive entertainment in 2024

Innovator Insights: Zynga’s Gabrielle Heyman

Redefining the ‘Gamer’: Reaching Women via Mobile Gaming

Inside Studio E: Zynga's in-house advertising agency

Zynga shares strategies for making in-game advertising effective

Tech Talks Daily

Warner Bros. and Zynga bring Wonka to Words With Friends

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

Mobile Games Engage Broad Group of Consumers With Brands

IAB Playfronts 2025

As video investment increases, mobile in-game video ads are on the rise

The advertiser’s guide to interactive entertainment in 2024

Innovator Insights: Zynga’s Gabrielle Heyman

Redefining the ‘Gamer’: Reaching Women via Mobile Gaming

Inside Studio E: Zynga's in-house advertising agency

Zynga shares strategies for making in-game advertising effective

Tech Talks Daily

Warner Bros. and Zynga bring Wonka to Words With Friends

Maybelline’s new Zynga partnership targets the ‘hyper-casual’ Gen-Z gamer

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