Mobile games have become a key advertising platform with their power to immerse consumers in a fun digital environment that’s conducive to brand messaging. In this interview, Gabrielle speaks to the power of Zynga's ability to connect brands with consumers through the power of play to engage in a two-way conversation with both hands and eyes.
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Gaming is no longer teenage boys in basements. The reality is quite different. Zynga’s audience is predominantly Millennial and Gen X women. A demographic that is often overlooked in marketing strategies. Don't be blindsided by this missed opportunity.
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Zynga aims to get young Wonka fans back in the classic game.
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From sponsoring esports tournaments to running promos with Twitch streamers, beauty brands have recognized the opportunity for marketing to die-hard gamers. Now, Maybelline is getting in on the action with a different audience in mind: the casual gamer.
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